01

Publish for readers first

Create a coherent body of original content that answers distinct questions. Avoid scraped summaries, doorway pages, and large batches of lightly edited generated text. Every page should have a purpose, owner, review date, and correction path.

02

Make trust easy to inspect

Provide About, contact, privacy, editorial, affiliate disclosure, and terms pages. Keep navigation consistent and remove broken or unfinished areas. Explain how reviews are researched and how commercial relationships affect links.

03

Check the experience

Verify mobile layout, readable typography, fast loading, valid links, and clear content hierarchy. Ads must never overpower content or resemble navigation. Do not place ads on empty, error, admin, or low-value screens.

  • Original articles reviewed
  • Policy pages public
  • Mobile navigation tested
  • Ad code gated until approval
04

Submit only a stable site

Connect the root domain, confirm ownership, publish a sitemap, and monitor indexing. Add the site in AdSense and wait for Google’s result. Approval timing and outcome are controlled by Google; keep improving the publication while it is reviewed.

Primary references

Sources are provided for policy and technical context. External pages can change after our review date.

Editorial note

Prepared by the SiteSignal Hub research desk. This article is educational and does not guarantee search rankings, advertising approval, or business results. Read our editorial standard.