Content Quality Audit for a Growing Knowledge Site

Inventory by purpose

Group pages by the user problem they solve and the action they support. Record owner, last substantive review, traffic, internal links, and conversion role. Similar titles do not always mean duplication, but identical intent often does.

Score usefulness

Check whether the page gives a direct answer, concrete process, constraints, examples, and trustworthy references. Word count is not a quality signal. A short page can be complete; a long page can repeat the same claim without helping.

Look for evidence gaps

Flag unsupported superlatives, stale product details, anonymous claims, and advice that cannot be reproduced. Add methodology, source dates, author responsibility, and correction paths where appropriate.

• User problem is explicit
• Distinct value is present
• Claims have support
• Next review date assigned

Choose a treatment

Improve pages with demand and weak execution, merge pages that compete for the same intent, redirect obsolete URLs when a true replacement exists, and remove content that has no defensible purpose. Verify internal links and sitemaps after changes.